The Dallas Stars social media team made a name for itself when they retorted to a Dallas Cowboys tweet that stated no one cared about hockey with the line “At least our number 9 got the job done.”
They also interact with Stars players on twitter, and when rookie Reilly Smith tweeted a reference to the movie Beerfest, the Stars’ social media team responded with a quote of their own.
@reillysmith18 If you have to ask, you can’t afford it.
— Dallas Stars (@DallasStars) February 18, 2013
Here’s the NSFW clip detailing the context of the quotes. This has to be the best player/organization interaction ever on twitter.